The Global Hybrid Electric Car Market Is Expected To Witness Growth Of 31.3% And Reac

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Clean Technology Series: Global Hybrid Electric Car Market Analysis and Forecasts to 2015

"Global Hybrid Electric Car Market Analysis and Forecasts to 2015" provides key data, information and analysis on the global hybrid electric car market. The report provides detailed assessment of the global hybrid electric car industry by giving market sizing and forecasts up to 2015. The research covers market revenues and revenue shares of the major automakers. At the outset, the report discusses the fuel saving potential of hybrid electric cars over a period of seven years from 2009 to 2015. The report’s treatment of the global hybrid electric car market is comprehensive with dedicated sections on the technology landscape, the competitive landscape and the regulatory framework.

Regulatory Push to Accelerate Uptake of Hybrid Electric Car

The global hybrid electric car market, driven by regulatory initiatives, is expected to witness a compound annual growth rate (CAGR) of 31.3% and reach $67.7billion by 2015. Growth will be primarily driven by a range of government policies and initiatives in the form of purchase incentives, indirect benefits and mandated purchases. Broad taxation schemes which reduce automobile acquisition tax for fuel efficient car buyers encourage hybrid and electric car ownership. Other purchase benefits such as reduced parking fees, registration and/or toll fees for hybrids prove to be consumer’s surplus. The massive regulatory push will accelerate mass adoption of hybrid electric cars that would otherwise occur gradually.

Volatile Oil Prices and High Dependence on Foreign Oil will Drive the Hybrid Electric Market

Hybrid cars can deliver fuel economy improvements over conventional cars and thus, government policy, with respect to hybrid vehicles, has been to accelerate mass adoption that would otherwise occur more gradually through economies of scale.

Key economies in the world are highly dependent on foreign oil e.g. Japan imports 94% of its oil for domestic consumption, Germany imports 94% whereas US imports 59% of its domestic consumption. Transportation accounts for almost half of the world’s oil consumption and the percentage is even more in countries such as the US where the consumption is 66%. Within the transportation sector, the fastest growing category has been road transport. Relying on foreign oil could have serious implications for the security and economic growth of a country. Therefore, governments have adopted a wide range of policies to reduce oil dependency and attain energy security.

Ongoing Global Economic Recession Hampers Hybrid Electric Car Market

The ongoing economic recession is stifling the growth of the global hybrid electric car market. The global economy is undergoing the worst recession since the great depression. Consumer confidence has hit historic lows as evident from low consumer spending levels. The economic incentive of buying a hybrid has declined dramatically as a result of lower oil prices Lack of financial aid amidst the ongoing financial crisis has given rise to serious concerns about the auto industry’s long term liquidity. The deterioration in the global automotive markets is expected to dent profitability. As a result, new hybrid car models could be delayed, if not completely shelved. Global Markets Direct predicts that the weaker demand for hybrid electric cars will prevail at least until 2011.

Shrinking Hybrid Electric Car Sales is a Short Term Phenomenon

The global economic slowdown on account of the financial crisis has taken its toll on hybrid car sales,with sales in the US,for example, dropping 50.3% to 16,536 units in November 2008 from the previous year.

Cash strapped consumers are shying away from buying hybrid vehicles which carry a price premium of between $2000 and $7000. Dealers are feeling the pinch going through the economic downturn with fewer buyers and credit limitations and are going against stocking expensive vehicles. Industry estimates suggest that volumes in the largest hybrid electric market, the US, will decline by as much as 13% over the year, 2009. However, industry experts have a broad consensus that post 2012 there will be a marked increase in the hybrid car uptake.

Oil Savings — 1.5 Billion Barrels by 2015 under Accelerated Growth Scenario

Under the accelerated growth scenario, Global Markets Direct estimates that hybrid electric car sales would represent 20% of new vehicle sales in 2015 and hybrid electric cars would have saved 1.5 billion barrels of oil by 2015 cumulatively. The hybrid electric car market will enter accelerated growth phase under the following conditions:
• When the oil prices are in the range of $200–250 per barrel
• Energy security concerns are at an all time high
• Stricter Government regulations for CO2 emissions such as high tax subsidies to owners of fuel efficient cars

The report provides detailed analysis and forecasts of the Global Electric Vehicles market. Key industry metrics such as market size and growth etc are dealt with in detail. Regulatory framework pertaining to the Electric Vehicles industry has been covered in the report. Moreover, the report discusses in detail the competitive structure providing 5 profiles of the major Electric Vehicles manufacturers in the world. Detailed trend analysis of investment flows in the global Electric Vehicles market with deals summary and news flow have been provided.

Scope

The report analyses market opportunities and challenges for the electric car manufacturers in the global arena. Its scope includes
- Key geographies for Electric Car markets including Asia Pacific, Europe, North America, all of the Latin American Countries (including Mexico), African Countries and countries from the Middle East are covered under Rest of the world.
- Market size data for key markets — US, Japan and Europe.
- Annualized market revenues data of global hybrid electric car industry from 2000 to 2008, forecast forward for 7 years to 2015.
- Qualitative analysis of market drivers, restraints, future outlook and challenges for the global hybrid car market.
- Competitive landscape and the leading hybrid technologies. Key players covered include Toyota Motor Corporation, Honda Motor Co. Ltd, Ford Motor Company, General Motor Corporation and Nissan Motor Co. Ltd. etc.
- Key topics covered include fuel saving potential, key trends, regulatory framework including the standards etc.

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OfficialWire: The Global Hybrid Electric Car Market Is Expected To Witness Growth Of 31.3% And Reach $67.7billion By 2015